“ I found that to become a better PR person, I would need to know about what makes people tick; that has always fascinated me.”
Danny matriculated from the unforgiving streets of Newark and Elizabeth, New Jersey, attending the University of New Hampshire, where he earned his Bachelor of Arts in Communication. He specialized in interpersonal communication, mediation, and conflict resolution, with a focus on public relations. “I found that to become a better PR person, I would need to know about what makes people tick; that has always fascinated me.”
A confident and tenacious executive, Danny’s passion is fueled by compassion. Understanding that integrity always wins; Danny’s philosophy is to meet every client’s specific challenges and needs with empathy and experience. “With me, you’re getting a publicist that isn’t just about securing a TV booking or a feature story, rather someone who thinks about how to methodically utilize media to build a brand, an expert, a TV personality, a music artist, to ensure their longevity. Each client has their unique needs, it’s our job to meet those.”
His work with individual personalities and celebrities includes breaking actor, now R&B superstar, Mack Wilds. Prior to Danny’s guiding hand, Mack was known as an ensemble actor. Danny secured prime talk show appearances and performances, and long lead print features for an unproven artist with one single (“Own It” from his debut album New York: A Love Story), propelling him to national recognition. Danny represented American Idol winner and multi-platinum selling pop vocalist, Jordin Sparks, for whom he engineered a robust media campaign targeted to urban music and lifestyle media for the release of her third and more soulful rhythmic studio album, Right Here, Right Now. Danny executed the re-launch of Jane Fonda’s WORKOUT brand for the iconic actress and fitness advocate, securing prime daytime and late night TV appearances in addition to national print features.
Other individual clients include comedienne Sherri Shepherd, R&B legend Keith Sweat, fitness expert Bob Harper (NBC’s The Biggest Loser), reality TV Personalities Omarosa and Evelyn Lozada, and R&B singer Luke James.
Danny’s medley of media campaigns span celebrities, music, scripted and non-scripted cable and network television shows, film, beauty, health and fitness and awards shows, among many others. Danny Astoria has secured top tier results for the Oprah Winfrey Network and their multiple hit series; ‘Tyler Perry’s The Haves and the Have Nots‘ and ‘Iyanla Fix My Life;’ Specticast & Fathom Events, rapper Drake documentary “Homecoming,” REVOLT TV, HGTV, WeTV, Def Jam, Sony Music, BET Awards, Paramount Pictures, DreamWorks, 20th Century Fox, Open Road Films, and Proctor & Gamble.
Keith Sweat was born in Harlem, New York to Charles and Juanita Sweat not far from the world-famous Apollo Theater. According to Billboard, Keith Sweat albums made the Billboard 200 Albums of the Year Chart eight times in his career; 1988, 1990, 1991, 1992, 1996, 1997, 1998, and in 2001. His songs made the Billboard Hot 100 Song of the Year Charts six times in his career; in 1988, 1990, 1991, 1992, 1996, and 1997. In 1988 he was nominated by the American Music Award for the Favorite Album – Soul/R&B for Make it Last Forever. Again in 1990 the American Music Awards nominated Sweat for Favorite Single Soul/ Rhythm & Blues for the single “Merry Go Round” and for Favorite Male Artist – Soul/Rhythm & Blues. For both categories he lost to singer and performer MC Hammer. The 1996 American Music Awards once again had Sweat nominated for an award, this time it was again for Favorite Album – Soul/ Rhythm & Blues and again in the following year he was nominated for Favorite Male Artist – Soul/ Rhythm & Blues. His one American Music Award win came in 1996 for the category Favorite Male Artist – Soul/ Rhythm & Blues.
In 1992 Keith and his label Keia Records founded the music group Silk and was instrumental in the creation of their debut album entitled Lose Control. Silk’s album reached the number seven spot on Billboard 200 album chart and in May of 1993 their single “Freak Me” reached number one Billboards Hot 100. he released their albums from his label Keia Records. Another group founded by Sweat was the all female group Kut Klose in 1995. He produced the R&B groups debut album called Surrender as well as the single “I Like” which reached number eight on the Hot R&B/Hip-Hop chart. Also during the 1990s he acted as producer for several groups in addition to Silk and Kut Klose such as Dru Hill and Ol’ Skool, which he himself had discovered in 1997. Around 1997 he teamed up with other R&B superstars Johnny Gill and Gerald Levert. The trio released an album in 1997 called Levert. Sweat.Gill and went by the name LSG which made it to number four on the U.S. Billboard 200 and was certified double Platinum. As a producer, Keith Sweat has worked with and produced:
- The Isley Brothers – “Slow is the Way”
- Men at Large – “Don’t Cry”
- Dru Hill – “Love’s Train”, “Share My World”
- Immature – “Extra, Extra”
- The O’Jays – “Baby You Know”(ft. Keith Sweat)
Taken together, our Purpose, Values, and Principles are the foundation for P&G’s unique culture. For over 175 years, these ideas have gone way beyond our products and services. It’s something rooted in the character of our people. Together, we’re sparking creativity. Making an impact. Surpassing challenges. And creating ideas that touch and improve lives.
Born and raised in the Bronx, Evelyn Lozada is a world-renowned TV star, author, and most proudly, mommy to a 2-year-old son, Carl Leo, and a 22-year-old daughter, Shaniece. This Puerto Rican beauty, who takes great pride in her heritage, is also currently featured in the hit OWN reality show, Livin’ Lozada.
Evelyn stepped into the national spotlight during a five season run on Basketball Wives, but soon found her personal life in turmoil. In 2012, she sought help from Iyanla Vanzant, appearing on two episodes on OWN’s series Iyana: Fix My Life. Evelyn’s many business endeavors have blossomed in the past few years and the Hollywood Reporter called her “Social Media Royalty.” She has over 1.21 million followers on Twitter, over 2.7 million Facebook likes and over 2.5 million followers on Instagram.
In 1989, Whitley got her big break starring in Shelly Garrett’s popular play Beauty Shop which started in Los Angeles then later traveled across the U.S. Whitley’s major acting roles include My Brother and Me and Sparks. She made guest appearances in several television sitcoms, including The Parent ‘Hood, Married… with Children, Moesha, That’s So Raven, The Parkers and Curb Your Enthusiasm. She also hosted the short-lived BET show, Oh Drama (2000). She also had a small role in Next Friday as Craig’s aunt Suga. She was one of “The Adults” in the earlier seasons of All That. “The Adults”, as they were called, were grown-up featuring cast members that appeared in sketches with the regular cast. In the early spring of 2010, Whitley was a co-host with R&B musician, Brian McKnight on the short-lived talk show, The Brian McKnight Show. From 2012 to 2013, Whitley had a recurring role on the BET comedy Let’s Stay Together as Charmaine Wax.
Kym’s docu-series entitled Raising Whitley on the Oprah Winfrey network (OWN) premiered on April 20, 2013 with a total of 1.2 million viewers making it the fifth biggest premiere in the history of the network.[3] Due to the success of the first season, OWN ordered a second season, which premiered on January 4, 2014.
Kym created the “Don’t Feed Me” T-shirt with her friend, Rodney Van Johnson. The T-shirts alert caregivers to the allergies of the children wearing them.
Media Relations
Personal Publicity
Experiential Marketing
Influencer Outreach & Engagement
Red Carpet & Event Execution
Crisis Planning & Management
